Increase your profitability with online marketing.
We can help prospective customers find your services before they find your
competitor's. Our search engine optimization (SEO) and management (SEM)
services will move your website near the top of search results for the
keywords used within your industry. Driving more keyword traffic to your
site increases your company's brand awareness and generates qualified leads.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an ongoing effort in keeping your website
relevant. The fact is most of the effort lies in regular analysis of site
performance data and monitoring what your competitors are doing.
SEO, also referred to as Natural Search Optimization (NSO), results attract
the majority of internet search click-throughs up to 75%, depending on the
type of search. There are billions of web pages that exist on the Internet,
yet only a small percentage will appear on the first page of the natural search
results. Those that do will make the most qualified connection with their target
audience and beat out their competition.
Natural Search Optimization (NSO) ensures that web content achieves the maximum
visibility for its most relevant keywords and phrases across the leading search
engines. Natural search results appear as the main body of listings in major
search engines on the left side of the page, distinct from the advertising that
is labeled as "paid," "featured," or "sponsored." Search engines create natural
results by crawling the web, sending "spiders" out to follow the billions of
links and find new and updated pages.
A very valuable part of the service we provide is to identify the intelligent
keywords that are essential for targeting the right audience. We expand your
existing keyword list to include additional market-specific keywords and phrases
that will drive traffic to your company's website.
Pertains to identification and analysis of your industry and competitors from an
Internet standpoint. T.L. Thornton Creative will identify what SEO strategies
appear to be working for competitors, identify Search Engine and Directory
Sites that would be appropriate for inclusion of your site, and identify
Internet opportunities to increase your website's footprint and inbound links.
Pertains to the optimization and programming of your website to make it as search
engine-friendly as possible and targeted to identified keywords and phrases. The
site will be analyzed and implementation strategies will be identified and deployed.
Such strategies will be re-writing of copy, effective META tags specific to key
pages, addition of web site blog, and other "best practices" optimization techniques.
Baseline to Current Date Reporting
Pertains to the establishment of the site's rankings, ratings, visits, etc. at
job initiation (baseline) and then the ongoing measurement of those same areas
throughout the SEO Process. Such measurements are provided to the customer on
a monthly basis that identify areas of improvement as well as areas that need
improvement, and gives the customer a vehicle for measuring return on investment (ROI).
Our suite of analytical tools will be used to provide this data to the SEO team and to you.
Our writers produce high quality, unique content that maintains your marketing
message and is also optimized for the search engine spiders. Unique content is
important for SEO, but that same content needs to sell your product or service
to your customers. We work with you to develop a web content strategy for
delivering fresh content on your website.
One very important factor in how well your site shows up in search results is
the number of high-quality, relevant links pointing to your site. We use
various proven methods to obtain these high quality links to improve your
rankings in the search engines.
Social media has emerged as a huge part of the web landscape. Our staff members
are constantly studying the social networking arena and looking for opportunities
to use social media to increase our clients' website exposure. When properly
executed, social profiles on social networking sites improve your image, build
your brand, and send more traffic to your website. We can create a social media
optimization strategy that will work for your business.
Paid Search Marketing (PPC)
Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at
the top or on the right side of the organic search listings. Each time someone
clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing
experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the
benefits of full control over your ad copy and keyword targeting. Combined with an
SEO campaign, PPC can also be a very effective tool to increase your brand's exposure
in the search engines and increase sales.